Delivering the tools for employers to book Macmillan at Work training

Macmillan at Work – Cancer Information

Leading The Vegan Society’s largest digital project

LiLi smiling broadly whilst being showered with vegan chocolate eggs by colleagues

Joined The Vegan Society as Web and Digital Marketing Officer.

The main reason I was hired is to project manage the new web and database project, which is a massive, exciting and interesting responsibility. I’m learning a lot and really enjoying it.

I’m also responsible for the existing website, leading the social media programme, engaging audiences, supporting internal communications, all things digital …and I’m cake co-ordinator.


Leading and implementing digital at Superdrug

Screengrab of Superdrug Christmas campaign newsletter

Web Designer / Developer

Superdrug, November 2009 (sole web designer & developer for six months)

12 Treats of Christmas (see image):

Seasonal promotion by Superdrug featuring daily offers available only to customers who opt-in to the email campaign and download vouchers online.

I delivered:

  • Newsletters – I designed, developed & deployed newsletters, with matching landing pages, as part of the email marketing campaign
  • Urgent & timely design, copy & development changes in response to sales & marketing updates
  • Site-wide seasonal theme, designed & implemented on Venda platform, using PhotoShop & CSS

I created graphics and markup for many other areas of the website – including the homepage, product listings and microsites – on a daily basis.

I created & managed social media profiles on Twitter & Facebook; liaised with social media agencies and wrote & edited blog posts; as well as creating guidelines for the use of social media in relation to the brand.

I thoroughly enjoyed the mixture and variety of design & build work, allowing me to blend my graphic design skills with my advanced XHTML & CSS knowledge in a lively & fun environment.